Business use of online video is spreading like wildfire, with websites like YouTube, Google Video, Vimeo and Facebook actively fanning the flames of this far-reaching culture shift.
This phenomenon has raised the marketing bar for businesses across all industries, to the point where Internet users want – and even expect – to see videos or animated flash images on the home page of every website they visit. As more and more traditionally brick-and-mortar businesses and their new click-and-mortar cousins climb onboard the web-marketing bandwagon, they are quickly realizing that just having a text and stock-image website simply does not cut it today. Internet-friendly video is key to the success of their marketing strategy and to reeling in their share of the profits.
Fact #1: Of all the website visitors who view online videos that promote a product or service, over 50% will be motivated to take some action after viewing a video.
Fact #2: With proper optimization, video increases the chance of a front-page-Google result by 53 times.
Fact #3: Visitors who view product videos are 85% more likely to buy than visitors who do not..
Fact #4: A professionally produced online video can make a website “sticky” by capturing the visitor’s attention span. The facts bear this out: 65% of online surfers view video advertisements through to completion.
Fact #5: Average visitors spend 6 minutes on sites with video and 60 seconds on text-only sites.
Fact #6: A whopping 68% of visitors who watch online videos will be impressed enough to pass the links to these videos to their family and friends, turning these videos into instant “viral marketing” traffic machines.
Fact #7: 93% people visiting your website expect to see some type video.
Fact #8: An estimated $4.3 billion was spent as a result of the impact of online video ads in 2011.
Fact #9: People are watching 2 billion videos a day on YouTube
Fact #10: If you believe the YouTube generation’s obsession with music videos is responsible for this web video phenomenon, think again. Consumer research shows that more than 65% of website visitors who watch online videos are between the ages of 35–64. Even more important for any business owner wondering if these visitors actually have money to spend, here’s a bonus fact: 67% of these 35–64 year-olds earn middle to high incomes.
The bottom line: We now live in an online video world. Your customers and prospects demand to see and hear what you have to offer, not just read about it. They have short attention spans and expect to be entertained while being informed. The burgeoning population of cyber-marketers, coupled with traditional direct mail marketers, are all competing for the consumer’s attention even as you read this. The longer you wait to utilize well-designed, professionally produced web video as a marketing tool, the more money you are potentially leaving on the table.