8 Reasons Why You Need to Invest in Video Marketing

We’ve seen this movie before…

Remember a few years back when you were trying to convince your boss that your business needed a real website – not just a ‘web presence’ (an html version of your brochure.) Fast forward to today… finally, your website has evolved to become the information and transactional epicenter of your business (congrats!) but you realize that’s still not enough. Now, everywhere you look on the web you see video.  Every social media ‘poke’, ‘share’, ‘link’, ‘favorite’ and ‘like’ is about some […]

By | 2018-02-14T11:13:51+00:00 September 26th, 2016|Categories: Uncategorized|61 Comments

Grow Your Business with Referrals

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently.

We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us. Referrals build a seller’s trustworthiness and credibility—two cornerstones of effective selling.

While most professionals recognize this, they don’t know how to tap into their networks to proactively generate sales referrals.

This happens for a number of reasons. Many sellers are uncomfortable desperate for the work. Or it might be insecurity—they’re not sure […]

By | 2018-02-14T11:13:52+00:00 July 25th, 2016|Categories: Business Growth, Sales|61 Comments

The Hands-Down Best Place to Advertise Your Business

advertise-Jireh Communications-audio visual-printing-video production-web designAccording to Ad Age, there are scores of companies that spend over $500 million each year on advertising. Firms like Kohl’s, General Motors, AT&T, Apple, Amazon and more.

In fact, you might say that we live in a nation of advertisers.  Even people not the least bit interested in football will gather around the television during the Super Bowl to see which company has the most creative and fun commercial.

While advertising serves it purpose, most advertising dollars are wasted. And while the American public may […]

By | 2018-02-14T11:13:52+00:00 July 18th, 2016|Categories: Attitude, Business Growth, Sales|61 Comments

5 Tips for Using Competitive Differentiators to Build Your Business Brand

Are you effectively using competitive differentiators to stand out from the crowd and win customers? Can you or your sales team clearly explain to customers why your business is different from the competition and why this should matter to them (i.e. the “so what” factor)?

-Jireh Communications-Competitive DifferentiatorsHere are some tips for incorporating your differentiators into your sales and marketing strategy.

1. Examine Your Differentiators and What They Mean to Your Customers
Very few businesses can sell and survive on a price differentiator alone. And even if your business […]

By | 2018-03-21T06:22:28+00:00 July 12th, 2016|Categories: Attitude, Business Growth, Sales|64 Comments

How to Develop Your Unique Selling Proposition (USP)

How to Develop Your Unique Selling Proposition (USP)

USP-Jireh CommunicationsYour USP is the very essence of what you are offering. Your USP needs to be so compelling that it can be used as a headline that sells your product or service. Therefore, since you want to optimize all your marketing materials for maximum results, create it before anything else (such as advertisements and marketing copy).

Step 1: Use Your Biggest Benefits:
Clearly describe the 3 biggest benefits of owning your product or service. Let me be blunt. Your prospect doesn’t care if […]

By | 2018-02-14T11:13:52+00:00 June 2nd, 2016|Categories: Business Growth, Sales|83 Comments

Tips on Using Promotional Products in Your Business

promotional products-Jireh CommunicationsGiving out promotional products is a great way to keep your name in front of past and potential customers. Use this advice to choose the best way to use promotional items for marketing your business.

Remember the days when a company would print their company logo on everything? Pens, mouse pads, mugs—even socks! Remember when your holiday gift was a delightful gift bag that included a pen, a shirt, and a candy bar—all with the company logo?

It’s not quite as over-the-top as some companies […]

By | 2018-02-14T11:13:52+00:00 May 24th, 2016|Categories: Motivation, Sales|66 Comments

Selling a Home – Put Yourself Above the Completion

Home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Home buyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.

National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent […]

By | 2016-05-09T08:46:40+00:00 May 19th, 2016|Categories: Marketing Trends, Sales|60 Comments

Reasons You Need to Use Video Marketing

online-video- Jireh CommunicationsAlmost every individual in business probably has the following response in regard to yet another article about video marketing: “We get it! Video is important!” You know that consumers are 64% more likely to buy a product after watching a video about it. You know that B2B and B2C marketers worldwide agree that video is the most effective social-media marketing method.

Yes, you know video marketing is powerful. But chances are, your brand isn’t using it. In fact just 24% of brands use online video to reach […]

By | 2018-02-14T11:13:52+00:00 May 17th, 2016|Categories: Marketing Trends, Sales|52 Comments

It’s Not What You Know…

The old adage that “It’s not what you know, it’s who you know” is as true today as it was when you first entered the workforce or applied for a new position. How much easier it is when you have a contact within a company or organization or someone who can introduce or recommend you to a key decision maker.

Which brings us to one of the best ways to meet new business people: Networking. Simply defined, networking is a means of searching for and finding new customers, suppliers, clients and others who can help you grow your business. It’s also […]

By | 2018-02-14T11:13:52+00:00 May 12th, 2016|Categories: Uncategorized|54 Comments

Growing Your Business

Good business begins with good marketing because even the best product or service won’t sell itself. Thankfully, there are some things you can do to give yourself an edge over the competition. The National Federation of Business has these suggestions:

Ramp Up The Reviews: Legitimate, online reviews matter to other potential customers. Sites such as Grade.us help you set up a “review funnel” that channels customers to evaluate your product or service.
Improve The Visual Appeal: We live in a visual age and the best marketing helps people think in terms of pictures or video. “Infographics will dominate not only for social […]

By | 2016-05-09T07:50:42+00:00 May 11th, 2016|Categories: Business Growth|64 Comments