Why Use Promotional Products

/, Motivation, Sales/Why Use Promotional Products

Why Use Promotional Products

  • promotional products-Jireh CommunicationsAccording to a Georgia Southern University study to see the reaction of consumers who received a business gift. Those who received a promotional product had a significantly higher positive image and perception of the company than those who did not receive a promotional product. Those who received the promotional product were more inclined to recommend the business to others than those who did not receive a promotional product.
  • An earlier study by Georgia Southern University showed the benefits of promotional products at tradeshows, confirmed that 71.6% of recipients of a promotional product remembered the name of the company that gave them the product and 76.3% of the attendees were more favorable to the company that gave them the product as well.
  • According to a study conducted by L.J. Market Research, people were asked if they had received a promotional product in the last 12 months. 71% claimed they had received a product and out of those, 33.7% were carrying the product on them. Also 76.1% of those who claimed they had received a promotional product in the last 12 months remembered the name of the company and only 53.1% of those participating in the survey could remember the name of an advertiser in a magazine or newspaper they had seen the previous week. Furthermore, 52% of those participants who had received a product proceeded with doing business with the company and 52.1% claimed to have a more positive image of the company.

Promotional products have a wide range of benefits for businesses including increased sales, increased product referrals, improved image to customers, as well as continual advertising for the company by way of recipient. The use of promotional products can affect the success of a business, and because of recipients’ positive attitude towards promotional products a business can flourish more effectively.

By | 2018-02-14T11:13:52+00:00 September 18th, 2014|Categories: Business Growth, Motivation, Sales|7 Comments


  1. Jimmy John November 29, 2014 at 8:28 pm

    Promotional items, if they’re planned well can be a great conversation starter. Give consumers something relevant and practical that they’ll use and won’t be be afraid to talk about.

  2. best dating sites January 28, 2015 at 5:09 am

    I don’t even know the way I ended up right
    here, however I believed this post used to be good. I don’t realize who you’re however
    definitely you are going to a well-known blogger for those
    who are not already. Cheers!

  3. brownie recipes April 21, 2016 at 2:01 am

    I was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.

  4. www.municipalidadquinchao.com August 22, 2017 at 5:54 am

    What’s up to all, the contents present at this website are
    really amazing for people knowledge, well, keep up the good work fellows.

  5. Arlene March 13, 2018 at 2:09 am

    Howdy excellent blog! Does running a blog like this require a large amount of work?
    I have very little understanding of computer programming however
    I was hoping to start my own blog in the near future.
    Anyways, if you have any suggestions or tips for new blog owners please
    share. I understand this is off subject but I simply needed to ask.


  6. Mariano March 13, 2018 at 2:44 am

    One thing we discovered was that lots of makers add calcium
    right into their supplement, which actually lowers the performance of HCA, the primary compound
    in garcinia cambogia that blocks fat.

  7. Ricky March 18, 2018 at 4:32 pm

    Hi there! Would you mind if I share your blog with my twitter group?
    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Cheers

Leave A Comment