- According to a Georgia Southern University study to see the reaction of consumers who received a business gift. Those who received a promotional product had a significantly higher positive image and perception of the company than those who did not receive a promotional product. Those who received the promotional product were more inclined to recommend the business to others than those who did not receive a promotional product.
- An earlier study by Georgia Southern University showed the benefits of promotional products at tradeshows, confirmed that 71.6% of recipients of a promotional product remembered the name of the company that gave them the product and 76.3% of the attendees were more favorable to the company that gave them the product as well.
- According to a study conducted by L.J. Market Research, people were asked if they had received a promotional product in the last 12 months. 71% claimed they had received a product and out of those, 33.7% were carrying the product on them. Also 76.1% of those who claimed they had received a promotional product in the last 12 months remembered the name of the company and only 53.1% of those participating in the survey could remember the name of an advertiser in a magazine or newspaper they had seen the previous week. Furthermore, 52% of those participants who had received a product proceeded with doing business with the company and 52.1% claimed to have a more positive image of the company.
Promotional products have a wide range of benefits for businesses including increased sales, increased product referrals, improved image to customers, as well as continual advertising for the company by way of recipient. The use of promotional products can affect the success of a business, and because of recipients’ positive attitude towards promotional products a business can flourish more effectively.