The first quarter of 2016 is now in the history books, your taxes have (hopefully) been paid and business owners are gearing up for the coming summer and fall. So, what are some of the small business marketing trends for the rest of the year?
Millennials will continue driving a mobile mentality in 2016. “The increasing influence of the millennial generation – a group that prefers quick, immediate interactions via mobile devices – is expected to significantly impact the way small businesses approach customer engagement in 2016,” says Jon Zimmerman, CEO and founder of Front-Desk. “Service businesses, in particular, must be able to effectively cater to this mobile customer or risk losing the important repeat business they need to keep their organization afloat,” Zimmerman adds.
Writing in Small Business Trends, John Follis says Social Media, Mobile Devices and Online Video will remain hot, even though Social Media has fallen from the top spot to number three.
When it comes to cell phones, nearly everyone has one, but not everyone has a Smartphone or tablet. But as more people enter the Smartphone and tablet market, the smart business owner will utilize responsive web design, meaning the website looks as good on a mobile device as it does on a desktop or laptop.
The number one, hot trend in marketing is online video, fueled by a surge in video-friendly mobile devices and the fact the Google has made video much more search friendly. And, video is at the top of the list because it is the most engaging of all media.
This rapid expansion of Web video has given birth to new phrases, such as “Explainer video,” a term that didn’t even exist a few years ago, but is now one of the fastest-growing Google searches.