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Home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Home buyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.
National Association of Realtors
Forrester Research
Online Publishers Association
Research has proven that video increased listing inquiries by 403 percent. That’s inquiries, not just views. In other words, properties listed with video generated four times the number of quality leads.
That’s not surprising, given the information density and memorability of video. You’ve heard that a picture is worth 1,000 words? Well, Forrester Research found that just one minute of video is worth 1.8 million words — that’s the same as roughly 3,600 Web pages of text. And according to the Online Publishers Association, 80 percent of viewers remember what they’ve seen in online videos.
National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent of agents are actually using video. In other words, there’s a huge untapped audience out there, just waiting to watch your videos. And since video-savvy agents are still very much in the minority, joining the video revolution gives you a major edge over your competitors.