Good business begins with good marketing because even the best product or service won’t sell itself. Thankfully, there are some things you can do to give yourself an edge over the competition. The National Federation of Business has these suggestions:

Ramp Up The Reviews: Legitimate, online reviews matter to other potential customers. Sites such as Grade.us help you set up a “review funnel” that channels customers to evaluate your product or service.
Improve The Visual Appeal: We live in a visual age and the best marketing helps people think in terms of pictures or video. “Infographics will dominate not only for social media marketing but support graphics for editorial articles and press releases,” says Melih Oztalay, CEO of SmartFinds Internet Marketing. “These visual representations of knowledge present complex information [that can] be easily consumed by the reader.”

Leverage The Local: Shopping local and locally grown is becoming more popular. “People are recognizing that when they shop locally, this keeps dollars local,” says Bill Corbett Jr., president of Corbett Public Relations. As a business owner, look for ways to build up your home-grown credentials in all of your marketing.

Get Back To Your Roots: “Do what best fits your brand,” says Dave Wakeman, from the Wakeman Consulting Group. “Your marketing needs to reflect who you are and not what some ‘ninja’ or ‘guru’ is telling you that you have to do.”

Reward the repeaters: Regular and returning customers are the life-blood of any business and as such should be rewarded for their loyalty. “Smart small business owners are giving their regular customers discounts, special sales and invitation-only events to help keep them incentivized,” suggests David Rusenko, founder and CEO of Weebly.