/Marketing Trends

Selling a Home – Put Yourself Above the Completion

Home buyers are turning to the Internet before they turn to real estate agents, so you need to have an online presence if you want them to find you and your listings. But just putting up a website and feeding your listings to the local MLS isn’t enough. Home buyers are increasingly turning to video for house hunting, and video is proving to be one of the most effective ways to corner the online market.

National Association of Realtors found that 85 percent of buyers and sellers prefer to work with an agent who uses video marketing, but only 15 percent […]

By | 2016-05-09T08:46:40+00:00 May 19th, 2016|Categories: Marketing Trends, Sales|60 Comments

Reasons You Need to Use Video Marketing

online-video- Jireh CommunicationsAlmost every individual in business probably has the following response in regard to yet another article about video marketing: “We get it! Video is important!” You know that consumers are 64% more likely to buy a product after watching a video about it. You know that B2B and B2C marketers worldwide agree that video is the most effective social-media marketing method.

Yes, you know video marketing is powerful. But chances are, your brand isn’t using it. In fact just 24% of brands use online video to reach […]

By | 2018-02-14T11:13:52+00:00 May 17th, 2016|Categories: Marketing Trends, Sales|52 Comments

Three Top Marketing Trends

The first quarter of 2016 is now in the history books, your taxes have (hopefully) been paid and business owners are gearing up for the coming summer and fall. So, what are some of the small business marketing trends for the rest of the year?

Millennials will continue driving a mobile mentality in 2016. “The increasing influence of the millennial generation – a group that prefers quick, immediate interactions via mobile devices – is expected to significantly impact the way small businesses approach customer engagement in 2016,” says Jon Zimmerman, CEO and founder of Front-Desk. “Service businesses, in particular, must be […]

By | 2018-02-14T11:13:52+00:00 May 9th, 2016|Categories: Marketing Trends|52 Comments

Promotional Products WORK!

Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business.

They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work.

1.) Opening Lines of Communication – The law of reciprocity: Give, and you shall receive.

More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you.

Research found […]

By | 2018-02-14T11:13:52+00:00 November 6th, 2014|Categories: Business Growth, Marketing Trends, Sales|54 Comments

Networking 101

networking-Jireh CommunicationsNetworking is an inexpensive way of searching for customers, suppliers and people who can help grow your business.  Networking is all about building relationships, building trust and giving and receiving referrals.  Here are some helpful ways to accelerate your success in networking:

First impressions.  The old adage you can’t judge a book by its cover doesn’t work in making first impressions.  When meeting someone for the first time you have three seconds to make that first impression.  Within the first three seconds even if it is just a […]

By | 2018-02-14T11:13:52+00:00 September 23rd, 2014|Categories: Attitude, Business Growth, Marketing Trends, Motivation, Sales|68 Comments

Keeping Customers

Keeping Customers with Good Customer Service

Successful companies provide proactive customer service. Proactive customer service leads to increased business and loyalty. Here are a few tips to keep in mind.

customer-service Jireh CommunicationsBe a double checker
Customers appreciate it when a sales representative takes a minute to check on an item they’ve asked for. It lets them know they’re being listened to and cared for.

Do something extra
Average service is about meeting the customer’s expectations. Great customer service is exceeding it. Give your customers more than they expect, and they’ll […]

By | 2018-02-14T11:13:53+00:00 September 9th, 2014|Categories: Attitude, Business Growth, Marketing Trends, Motivation, Sales|56 Comments

5 Tips to Improve Web Traffic

web traffic-Jireh CommunicationsHere is a list of what are some of the tools that have proven to be successful for small business to improve web traffic.

1) Use Videos on Your Website The advantage that small and local business have over large chains is your personality. Therefore create videos so that your customers can meet you before they hire or buy something from you.

There are three types of videos that are working best:

  1.  Introduction videos – “meet you”
  2. Testimonials – It is more believable for your customers to brag about your […]
By | 2018-02-14T11:13:53+00:00 August 13th, 2014|Categories: Marketing Trends, Sales|68 Comments

Top Three Marketing Trends

The first quarter of 2014 has come and gone, taxes have been paid and business owners are gearing up for the summer and beyond. But what are the small business marketing trends that will continue this year?

John Follis, writing in Small Business Trends, says Social Media, Mobile Devices and Online Video will remain hot, even though Social Media has fallen from the top spot to number three.

Social Media has lost some of its luster because it is becoming less attractive for small businesses. In an article last year entitled, “Why Small Businesses Are Losing On Social Media,” Forbes Magazine reported on […]

By | 2018-02-14T11:13:53+00:00 April 18th, 2014|Categories: Marketing Trends|59 Comments