/Business Growth

Grow Your Business with Referrals

Referrals are among the top ways sellers get leads and new business, but many struggle with generating them consistently.

We know our buyers rely on colleagues, associates, and friends to recommend providers. So when a prospect comes to us via this route, some of the work is already done for us. Referrals build a seller’s trustworthiness and credibility—two cornerstones of effective selling.

While most professionals recognize this, they don’t know how to tap into their networks to proactively generate sales referrals.

This happens for a number of reasons. Many sellers are uncomfortable desperate for the work. Or it might be insecurity—they’re not sure […]

By | July 25th, 2016|Categories: Business Growth, Sales|0 Comments

The Hands-Down Best Place to Advertise Your Business

advertise-Jireh Communications-audio visual-printing-video production-web designAccording to Ad Age, there are scores of companies that spend over $500 million each year on advertising. Firms like Kohl’s, General Motors, AT&T, Apple, Amazon and more.

In fact, you might say that we live in a nation of advertisers.  Even people not the least bit interested in football will gather around the television during the Super Bowl to see which company has the most creative and fun commercial.

While advertising serves it purpose, most advertising dollars are wasted. And while the American public may […]

By | July 18th, 2016|Categories: Attitude, Business Growth, Sales|0 Comments

5 Tips for Using Competitive Differentiators to Build Your Business Brand

Are you effectively using competitive differentiators to stand out from the crowd and win customers? Can you or your sales team clearly explain to customers why your business is different from the competition and why this should matter to them (i.e. the “so what” factor)?

-Jireh Communications-Competitive DifferentiatorsHere are some tips for incorporating your differentiators into your sales and marketing strategy.

1. Examine Your Differentiators and What They Mean to Your Customers
Very few businesses can sell and survive on a price differentiator alone. And even if your business […]

By | July 12th, 2016|Categories: Attitude, Business Growth, Sales|0 Comments

How to Develop Your Unique Selling Proposition (USP)

How to Develop Your Unique Selling Proposition (USP)

USP-Jireh CommunicationsYour USP is the very essence of what you are offering. Your USP needs to be so compelling that it can be used as a headline that sells your product or service. Therefore, since you want to optimize all your marketing materials for maximum results, create it before anything else (such as advertisements and marketing copy).

Step 1: Use Your Biggest Benefits:
Clearly describe the 3 biggest benefits of owning your product or service. Let me be blunt. Your prospect doesn’t care if […]

By | June 2nd, 2016|Categories: Business Growth, Sales|0 Comments

Growing Your Business

Good business begins with good marketing because even the best product or service won’t sell itself. Thankfully, there are some things you can do to give yourself an edge over the competition. The National Federation of Business has these suggestions:

Ramp Up The Reviews: Legitimate, online reviews matter to other potential customers. Sites such as Grade.us help you set up a “review funnel” that channels customers to evaluate your product or service.
Improve The Visual Appeal: We live in a visual age and the best marketing helps people think in terms of pictures or video. “Infographics will dominate not only for social […]

By | May 11th, 2016|Categories: Business Growth|0 Comments

Promotional Products WORK!

Promotional products are unparalleled in their ability to attract new clients, increase brand awareness and ultimately grow your business.

They are a proven, cost effective way of marketing your company to an extremely large audience while doing minimal work.

1.) Opening Lines of Communication – The law of reciprocity: Give, and you shall receive.

More often than not, giving a gift or item to an individual promotes a feeling that he/she should reciprocate for your kind gesture. In terms of promotional products, the giving of a product to someone else will make him or her more likely to do business with you.

Research found […]

By | November 6th, 2014|Categories: Business Growth, Marketing Trends, Sales|1 Comment

Networking 101

networking-Jireh CommunicationsNetworking is an inexpensive way of searching for customers, suppliers and people who can help grow your business.  Networking is all about building relationships, building trust and giving and receiving referrals.  Here are some helpful ways to accelerate your success in networking:

First impressions.  The old adage you can’t judge a book by its cover doesn’t work in making first impressions.  When meeting someone for the first time you have three seconds to make that first impression.  Within the first three seconds even if it is just a […]

By | September 23rd, 2014|Categories: Attitude, Business Growth, Marketing Trends, Motivation, Sales|4 Comments

Why Use Promotional Products

  • promotional products-Jireh CommunicationsAccording to a Georgia Southern University study to see the reaction of consumers who received a business gift. Those who received a promotional product had a significantly higher positive image and perception of the company than those who did not receive a promotional product. Those who received the promotional product were more inclined to recommend the business to others than those who did not receive a promotional product.
  • An earlier study by Georgia Southern University showed the benefits of promotional products at tradeshows, confirmed that 71.6% of recipients of a […]
By | September 18th, 2014|Categories: Business Growth, Motivation, Sales|4 Comments

Keeping Customers

Keeping Customers with Good Customer Service

Successful companies provide proactive customer service. Proactive customer service leads to increased business and loyalty. Here are a few tips to keep in mind.

customer-service Jireh CommunicationsBe a double checker
Customers appreciate it when a sales representative takes a minute to check on an item they’ve asked for. It lets them know they’re being listened to and cared for.

Do something extra
Average service is about meeting the customer’s expectations. Great customer service is exceeding it. Give your customers more than they expect, and they’ll […]

By | September 9th, 2014|Categories: Attitude, Business Growth, Marketing Trends, Motivation, Sales|4 Comments

Benefits of Email Marketing

1. It works – 66% of online American have bought something as a result of receiving a marketing message via email. That’s more than 3 times that of Facebook (20%), and more than 4 times (16%) that of text.

2. It’s cost-effective – according to the Direct Marketing Association, email marketing brought in $40.56 for every $1 spent.email markteting - Jireh Communications

3. It strengthens relationships, loyalty, & trust – With email marketing, you are effectively building one-on-one relationships with current and potential customers. Well-written, engaging e-newsletters and […]

By | May 14th, 2014|Categories: Business Growth, Sales|9 Comments